Instead of spending huge bucks to advertise in print publications and participate in other costly offline marketing venues, many businesses of all sizes are turning to free to low cost internet methods and strategies to invest their time, effort and branding for a greater outreach. Because for much less than the price of one print classified ad, a company can generate many more leads, targeted leads, with methods that are free to very low cost on the Internet, while responses from print campaigns, if any, are often not worth the return on investment (ROI) in comparison.

Read the rest of this entry »